WhatsApp messaging with 0% markup
Most WhatsApp platforms resell Meta's conversations and add their own margin — often 20–25% or more. With Oxigrid you connect your own WhatsApp Business Account and pay Meta directly. No per-message fee, no hidden service charge, unlimited broadcasts.
Reseller platforms price differently, so check yours. Your Oxigrid plan is a separate flat monthly subscription.
See what the markup costs you
Meta sets the price of every WhatsApp message. Most platforms buy at that price and add their own margin; Oxigrid doesn't. Pick your platform and how much you send, and we'll show what you keep.
Mostly promotional broadcasts.
That is ₹56,702 in a year.
Subscription and markup
Only the subscription
Meta's own message charges (about ₹8,631) are the same either way — with Oxigrid you pay Meta directly.
And the CRM, WhatsApp automation and AI come with your plan — no separate tool to buy.
How we estimated Wati
Entry plan around ₹2,999 a month; messages roughly 20% above Meta's rate. Estimated from public pricing pages and comparisons. Checked October 2026. Plans and rates change — confirm on Wati's own pricing page. Figures exclude GST.
Illustrative. Message prices use approximate Meta India rates; your own bill depends on message type and country.
Connect once. Pay Meta directly.
Connect your WhatsApp Business Account
Link the account you own from the Integrations page — the number and the account stay yours.
Meta bills you directly
Conversations are charged at Meta's own published rate. Oxigrid never sits in the middle of that bill.
Send as much as you like
Run unlimited broadcasts and automations. Our plan stays flat, whatever you send.
More than a cheaper message
Your account, your number
Your WhatsApp Business Account stays yours; connect it from the Integrations page.
Delivery tracking per contact
See sent, delivered, read, replied and failed for every contact in every campaign.
Template manager built in
Create templates and track Meta's approval status without opening Business Manager.
What 0% markup does — and doesn't — mean
- Meta still charges for WhatsApp messages by category and country. You pay Meta, at Meta's own rate.
- Meta's messaging limits, template approval and quality rating still apply to your number.
- Your Oxigrid plan is a flat monthly subscription — it doesn't change with message volume.
Questions about 0% markup
What does “0% markup” on WhatsApp mean?
Meta charges businesses for WhatsApp conversations at its own published rates. Many platforms buy those conversations and resell them with their own margin added on top. Oxigrid doesn't — your WhatsApp Business Account is yours, Meta bills you directly at Meta's rate, and Oxigrid adds nothing per message.
How does Oxigrid make money if there's no message markup?
From a flat monthly subscription based on your team size and features. Because our income doesn't depend on how many messages you send, we have no reason to cap or meter your broadcasts.
Do I still have to pay Meta for WhatsApp messages?
Yes. Meta charges per message or conversation depending on the category (marketing, utility, authentication, service) and the recipient's country, and you pay Meta directly. What you don't pay is any extra margin on top of Meta's rate.
Are WhatsApp broadcasts really unlimited?
Oxigrid puts no cap on the number of broadcasts on any plan. Meta's own rules still apply to every WhatsApp number — its messaging-limit tiers, template approval and quality rating — so how many contacts you can message in 24 hours depends on your number's standing with Meta.
Do I need a separate WhatsApp platform alongside Oxigrid?
No. Oxigrid is a full CRM with WhatsApp templates, broadcasts, chatbot flows and a shared inbox built in, so you don't need a separate WhatsApp tool on top of your CRM.
How much will I save compared with a platform that adds a markup?
It depends on your volume, your message mix and the markup you're paying today. The saving is simply the margin your current platform adds to Meta's rate — check your platform's pricing and compare it with Meta's published rate for your message type.
Stop paying a markup on every message. Start closing more leads.
Try Oxigrid free for 14 days with full Growth access — CRM, WhatsApp automation and AI included. No credit card required.