Festive offer
MarketingA time-limited offer for existing leads
Hi {{1}}, our festive offer is live. Enjoy {{2}} off until {{3}}. Reply YES and we will hold your slot.
Claim offer
Free resource
Free WhatsApp message templates for your business
Ready-to-adapt templates for offers, reminders, follow-ups and updates, with ones written for real estate, coaching, D2C and agencies. Copy one, adapt it to your business, and submit it to Meta for approval.
New launch announcement
MarketingTelling leads about a new product or project
Hi {{1}}, we have just launched {{2}}. Be among the first to see it. Tap below to get the details.
See details
We miss you
MarketingWaking up leads that went quiet
Hi {{1}}, it has been a while since we spoke about {{2}}. Are you still interested? Reply and we will pick up where we left off.
Event or webinar invite
MarketingInviting leads to a session or open house
Hi {{1}}, you are invited to {{2}} on {{3}} at {{4}}. Seats are limited, so tap below to reserve yours.
Reserve my seat
Welcome message
MarketingFirst message to a new lead
Hi {{1}}, thanks for your interest in {{2}}. I am {{3}} from our team. What would you like to know first?
Feedback request
MarketingAsking for a quick review after a purchase or visit
Hi {{1}}, thank you for choosing {{2}}. How was your experience? Reply with a number from 1 to 5.
Appointment reminder
UtilityReducing no-shows for calls, demos and site visits
Hi {{1}}, a reminder about your {{2}} on {{3}} at {{4}}. Reply 1 to confirm or 2 to reschedule.
Booking confirmation
UtilityConfirming a visit, demo or order
Hi {{1}}, your booking for {{2}} is confirmed for {{3}}. Reference number: {{4}}.
Payment reminder
UtilityNudging a pending payment
Hi {{1}}, your payment of {{2}} for {{3}} is due on {{4}}. Tap below to pay securely.
Pay now
Order or delivery update
UtilityStatus updates after a purchase
Hi {{1}}, your order {{2}} is on its way and should reach you by {{3}}. Track it below.
Track order
Follow-up after a call
UtilityRecapping a conversation and the next step
Hi {{1}}, thanks for speaking with us today. As discussed, the next step is {{2}}. Reply here if you have any questions.
One-time passcode
AuthenticationVerifying a phone number or login
{{1}} is your verification code. For your security, do not share this code with anyone.
Copy code
Site visit reminder
UtilityCutting no-shows for property visits
Hi {{1}}, a reminder about your site visit to {{2}} on {{3}} at {{4}}. Reply 1 to confirm or 2 to reschedule.
New listing alert
MarketingTelling interested buyers about a matching property
Hi {{1}}, a new {{2}} in {{3}} just came up, within the budget you shared. Tap below to see photos and details.
View property
After-visit follow-up
UtilityKeeping a buyer warm after they see a property
Hi {{1}}, thank you for visiting {{2}} today. Would you like to talk through pricing or book a second visit? Reply here and we will arrange it.
Demo class reminder
UtilityGetting enquiries to actually attend the demo
Hi {{1}}, your {{2}} demo class is on {{3}} at {{4}}. Join here when it starts. Reply 1 if you can make it.
Join class
Enrolment follow-up
MarketingNudging a student who attended a demo
Hi {{1}}, hope you enjoyed the {{2}} demo. Seats in the next batch are limited. Reply YES and our counsellor will call you today.
Batch start details
UtilityWelcoming newly enrolled students
Welcome {{1}}! Your {{2}} batch starts on {{3}}. Your class schedule and study material are in the link below.
Open schedule
Back in stock alert
MarketingWinning back people who asked about a sold-out item
Hi {{1}}, good news: {{2}} is back in stock. Stock moves fast, so tap below to order yours.
Order now
Unfinished order nudge
MarketingFollowing up on an enquiry that did not become an order
Hi {{1}}, you were looking at {{2}}. Do you have any questions before ordering? Reply here and we will help.
Bulk order quote
UtilityReplying to a large-quantity enquiry
Hi {{1}}, thanks for your enquiry about {{2}} units of {{3}}. Our team will share a bulk quote within {{4}}.
Discovery call confirmation
UtilityConfirming a first call with a new client lead
Hi {{1}}, thanks for your interest in {{2}}. Our discovery call is confirmed for {{3}} at {{4}}. Reply here if you need to change the time.
Proposal follow-up
UtilityChecking in after sending a proposal
Hi {{1}}, I shared the proposal for {{2}} on {{3}}. Do you have any questions or changes you would like? Happy to jump on a quick call.
Getting approved
Tips for templates Meta approves
Be clear and specific
Say who you are and why you are writing. Vague or misleading wording is a common reason templates get rejected.
Use variables, with samples
Put the changing parts in {{1}}-style placeholders and give Meta a realistic sample for each one.
Match the category
Promotions are marketing even when they look like updates. Pick the category that honestly fits the message.
FAQ
About WhatsApp templates
Are these templates pre-approved by Meta?
No. They are starting points. Meta reviews every template before you can use it to start conversations, and it decides the final category, so adapt the wording to your business and submit it for approval.
What do the numbers in double braces mean?
Placeholders such as {{1}} and {{2}} are variables that WhatsApp fills in per contact, for example the customer's name or an appointment time. When you submit a template you also provide a sample value for each one.
What is the difference between marketing, utility and authentication templates?
Marketing templates promote or re-engage, utility templates give information about something the customer asked for or is already part of, such as a booking or an order, and authentication templates deliver one-time passcodes. Meta prices each category differently and assigns the category itself.
Can I send these to anyone?
Only to people who have opted in to hear from your business on WhatsApp. Sending to contacts who did not agree can lower your number's quality rating.
How do I create and send a template in Oxigrid?
Create it in the Template Manager, follow its approval status from there, and once it is approved pick it when you launch a broadcast. Oxigrid adds no per-message fee, and Meta bills you directly.
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